Ohio University has many historical and interesting buildings that made this project hard because it was difficult to choose which building to research. However, the convocations center stuck out to me for a number of reasons. Although I don’t live in the convocation center, it was the first place I studied first quarter, it was the first place I partied first quarter, and the first place I developed real friends at Ohio University. It is one of, if not the, largest buildings on campus and has a legacy dating back to its opening in 1968. The Convocation Center has a very rich history, so in designing my promotional piece I took many things in to consideration, such as the purpose of my piece, relating to pathos, ethos, logos, and the audience that would be viewing my promotional piece.
The target audience for my piece overall is students, but more specifically partiers and athletes. I decided to expand my audience to two sub-groups because with the “Convo” offering many different events and programs it was too hard to limit all the information to one flyer. For the first flyer I tried to appeal to the more exciting crowd that is always looking for the next party or event. Therefore, I made sure to mention all the past big acts that have passed through the convo center such as Led Zeppelin, MTV, and Hall and Oates. I also included many pictures of these concerts on the flyer to show how electric the convocation center can get. The second flyer was more focused on the athletic aspect of the convocation center. I wrote about the great historic past of our men and women’s basketball teams, as well as the volleyball teams. In addition to school sports, the convocation center has been home to many Ohio state high school championship games and hosted the infamous WWE wrestling association on several occasions. Furthermore, the target audience as a whole is the current students at Ohio University; therefore I used a more modern design template and tried to make it look very sleek and appealing. Purple, black and silver were used in the first flyer because purple is loud and can catch an eye while silver has a hint to it that makes you want to go closer to it. I organized the information on the flyer in such a way that it was chronological and it was almost like a mini time line on the flyer. A timeline is always easy to follow and is a basic tool to use when incorporating history. In conclusion, the flyers are flamboyant, modern, and very easy to read.
In both of my flyers it was important to incorporate logos, pathos, and ethos. With logos the history was very important because not many of the students know the entire history of the Convo Center. I included pictures of when the Convo Center was first being built and when the Ohio men’s basketball team had enjoyed its most success. Ohio University is one of the oldest universities in the country and the Convo is a main building on the legendary campus. For pathos, I tried to bring out the emotion in my audience by showing the last time our men’s basketball team had a successful season. I included pictures of the players and coaches as well as memorable moments in the season. Students should be passionate about the sports teams here and the sports teams give the students something they can pour their hearts into and truly care about. When including ethos in the flyer, credibility was the most prominent value to me as a writer. By including actual dates and pictures, students can see that these events and dates actually occurred in the Convocation Center. Without credibility this flyer would be completely worthless and defeat the whole purpose of the project. In conclusion, logos, pathos and ethos all can help the audience feel closer to one of the campus’s most exciting buildings.
The Convocation Center is one of the most spectacular buildings on campus, and I hope with these two flyers the students will begin to realize that as well. With its modern flexibility as it hosts an array of sporting events, houses students, and has conference rooms it is truly remarkable that this building has such a rich history. All of those attributes go into why I ultimately chose the convocation center for my promotional piece. I see flyers all over campus and I decided that these where the most effective way of attracting an audience because you can practically put a flyer up anywhere on this campus. Many things went into designing my promotional piece including the purpose of my piece, relating to pathos, ethos, logos, and the audience that would be viewing my promotional piece. The convocation center has very long history and without it here on campus life just wouldn’t be the same.
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