Kyle Willett
3/15/11
ENG 151
A Culture dominated by Media
In today’s society, from the moment we wake up to the moment we go to sleep media is affecting us. I wake up to the voice of my favorite sports center broadcaster every morning and go to sleep to his voice every night. When most people wake up, before they even leave their bed they are on their phones checking for missed calls or new texts. While it may not seem it, these are both examples of how media can affect our everyday lives. Media today is inescapable. Wherever you turn, there is going to be a company selling you something or magazine claiming that Brittney spears shaved her head again. No matter what it is, media will be involved with it in someway, shape, or form.
In the early 1990’s, the amazing thing we all know as the Internet truly started to blossom. In every country of the world, people were talking about the incredible World Wide Web. Now take a look at today’s society, we literally cannot do anything (except physical activity) without our computers or Internet. I honestly cant even remember the last time I wrote on a piece of paper because typing has become much more efficient and easier. Soon there wont even be a need for TV as you can get all your news on the computer today and the ever more growing trend of live streaming is starting to dominate TV. Why wait around all night for your favorite TV show to come on when you can just stream it live to your computer at any time. As sad as it is to accept, the Internet will truly eliminate every traditional process we have as far as a society. For example, I couldn’t even celebrate Christmas with my dad this year for the first time in my entire life, but it didn’t matter because I could live stream with him while I opened up his gifts he had sent!(sarcastic tone).
In addition to the Internet, there are many kinds of media. For example, walk down the street in Times Square New York, New York and immediately your attention will be fought for by thousands of different advertisers and companies. Consuming is more and more becoming what our culture is defined by. According to my marketing teacher here at Ohio University, Packy Moran, our lives are now defined by the process of work, buy, consume, die. I think this way of looking at it is a little cruel but nonetheless true because the American people are heavily influenced by the media to be materialistic. For example, look at every single celebrity in our culture; big shiny cars, jewelry, expensive clothes, expensive phones, etc. And who do the American people stupidly admire more than their own president? That’s right, celebrities. Nothing in our culture is more brought on by the media than materialism. From a young age, our minds are molded into the universal process of get an education, get a job, get married, support and raise a family, die. This process of life is even materialistic because the ‘get job’ stage is also another way of saying getting money (which buys the materials, obviously). In conclusion, the media affects our lives much more than anything else in our culture whether it is food, religion, or family.
In addition to many other things, the media also affects our view on sustainability. Sustainability defined for dummies is the belief of local. However, media completely disregards sustainability in all forms. Sustainability has been an issue in America as of late because of the go green trend. People think that part of going green is having a more invested community and having a completely sustainable community. Local product, local economy, local economy, local jobs, and so forth is the ideal situation for a sustainable community. However, most communities today are not like this at all and are instead influenced by the media. The media makes it seem like Los Angeles, Chicago, and big cities like that are the best for us. For example, just yesterday I saw an advertisement on my TV for how everybody should move to California because this where all the jobs and opportunities are. Commercials such as these are ones where the media can affect us because I remember thinking, “Wow, yea that beach does look really nice, I definitely want to move there, screw Ohio!” Overall, the media blinds us from sustainability by promoting mass production and materialism, which are sustainability’s two archenemies.
In conclusion, the media is a force that cannot be reckoned with by anyone and it is definitely here to stay for a very long time. The media affects us everyday whether we like it or not and while the message is not always negative, it isn’t really positive either. One-way to get out of the medias suffocating bubble is by the way of sustainability. Sustainability can add jobs, money, and an overall boosted well being to communities across the world. As the world takes more turns down the complicated path of technology, it is important that sustainability comes back into the eyes of the American people.